Lefties Digital Store Bilbao

Lefties Digital Store Bilbao: revolutionising the shopping experience

Lefties, one of the leading international accessible fashion brand within the Inditex Group, showcases its innovative capacity with the opening of its new flagship store, covering over 5,000 m² on Gran Via in Bilbao.

Location

Bilbao (Spain)

Date

September 2023

Client

Lefties

Surface area

5182m2

Category

Retail

Status

Completed

The Strength

Innovative Digital Store with Unique Experiences and Advanced Personalization

In the heart of Bilbao, Lefties unveils its Digital Store concept in a flagship location, one of the brand’s largest, covering over 5,000 m2 across five floors.

This store features new sections for perfumery, beauty, and technology, and offers shopping experiences intertwined with leisure, including arcade machines, a music booth, and a chill-out zone.

Design and functionality

Digital Flagship with Cutting-Edge Technology and Interactive Thematic Zones

The space is divided in various themed areas, bringing back the tradition of meeting up to enjoy an afternoon of shopping.

The customization area stands out as a customer favourite, offering services such as embroidery, patches, prints, lettering, laser engravings, and themed customisations for special occasions. There are workspaces for creating your own designs, along with a wide catalogue of customizable garments to choose from, allowing for the creation of unique pieces. Advanced technology, such as fully automated smart fitting rooms and the pioneering global payment method, Easy Pay, reflect the cutting-edge nature of the project.

Project Outcome

At Grupo Ramón García, we’ve contributed to the creation of the new Lefties Digital Store with our manufacturing solutions, logistics, furniture assembly, and custom carpentry services.

Our team’s attention to detail and precision have been key in manufacturing furniture that seamlessly integrates the latest technological innovations, including smart fitting rooms and a garment customisation area.

We rounded out our involvement with the production, installation, and assembly of perimeter furniture, central displays, a returns counter, a chill-out zone, a fountain feature, common areas, and office spaces.

A fusion of steel, lacquered iron, maple, oak, lacquered board, methacrylate, aluminum profiles, upholstery, solid surfaces, and rubber accentuates the store's modern and innovative design.