Lefties Digital Store Craiova

Lefties Digital Store Craiova: defining a lifestyle

The Lefties Digital Store concept makes its debut in Romania with the opening of its first retail location in the country.

Located in the Promenada Mall and occupying more than 4,000 square metres over two floors, this innovative establishment brings together in-store and online shopping experiences, offering a glimpse into the future of retail.

Location

Craiova (Romania)

Date

October 2023

Client

Lefties

Surface area

4232m2

Category

Retail

Status

Completed

The strength

Fashion and technology come together in Lefties Digital Store

The Lefties Digital Store concept creates a distinctive, immersive and engaging shopping experience that transcends fashion and epitomises lifestyle.

Fashion, experience, and technology come together in the store’s various themed areas, enhancing the joy of an afternoon shopping spree.

Design and functionality

Where fashion and technology meet for a unique shopping experience

A Beauty corner equipped with virtual mirrors; a chill-out zone for unwinding; music booths perfect for dancing and singing, plus an opportunity to try out the latest brand speakers and headphones; a gaming area with classic arcade machines; and a customer favourite, the customisation station. This station provides a range of services including embroidery, patches, prints, lettering, and laser engraving, as well as themed customisations for special occasions, all creating a distinctive and inviting atmosphere. Technology takes a bold leap forward with smart fitting rooms that aim to eliminate queues, and registers equipped with the innovative EasyPay payment system.

Project Outcome

At Grupo Ramón García, we’ve contributed our expertise in manufacturing, furniture assembly, and bespoke carpentry. Our challenge was to craft pieces that seamlessly integrate cutting-edge technologies, such as smart fitting rooms and a specialised area for customisation.

We concluded our involvement by producing, installing, and setting up perimeter furniture, central displays, a returns counter, a chill-out zone, a fountain feature, common areas, and office spaces.

The client's selection of materials perfectly complements the store's new digital concept, featuring prominent use of steel, iron, lacquer, maple, oak, lacquered board, methacrylate, aluminium, upholstery, solid surfaces, and rubber.